ROLE: ART DIRECTOR / COPY

Let’s face it — men don’t like talking about drips and dribbles in the downstairs department. And when it comes to sport, the last thing anyone wants is a distraction that knocks their game. TENA Men approach the subject with subtle humour and wit to break the ice. We created an ad for men’s locker rooms to spark conversation, reduce stigma, and give men extra confidence when it matters most — on and off the pitch, court & fairway.