British Bobsleigh & Skeleton Association

ROLE: ART DIRECTOR

Bobsleigh and Skeleton are extreme sports that share surprising similarities with Formula 1 — from high G-forces and intense concentration to advanced wind tunnel R&D. Drawing on these parallels, I combined the two worlds to create a series of visuals for the BBSA’s new rebrand, capturing the raw speed and inherent risk of the sports. Inspired by the technical precision and relentless energy behind each run, the visuals celebrate the extraordinary lengths these teams go to in their pursuit of excellence.