Nuii ice cream is all about adventure — that first bite is all it takes to transport you around the world. To bring this taste for exploration to life, we took over some of the UK’s biggest outdoor media as portals into the wild. At Piccadilly Lights, we unveiled Nuii’s biggest-ever Australian macadamia ice cream with an anamorphic window into the Outback, complete with a cheeky koala cameo.

Supported by transport hub takeovers nationwide including Manchester, Glasgow and Clapham, we also created an immersive sound tunnel at Kings Cross Station that transported Londoners into two out of this world flavour environments creating a truly head turning ice cream adventure.