ROLE: ART DIRECTOR / DESIGN

A premium brand like Lanson can’t rely on discounts — it needs to deliver added value. Leveraging their partnership with The Wimbledon Championships, we created a tennis-inspired cooler jacket for every bottle. The goal was to design something that felt iconic at any tennis occasion — whether on Centre Court, watching from home, or gathered in the park in front of the big screen. It’s safe to say tennis fans loved the final design with the bottles popping up across social feeds. And best of all they can be reused for next year, reinforcing Lanson’s place as an essential part of The Championship celebrations.