ROLE: ART DIRECTOR
This may not have been the biggest brief, but it was a joy to work on because it was pure creative storytelling. We developed a character, their narrative, and their passion for cooking with Skyr yogurt in partnership with Tesco.
The story came to life through a bespoke shoot, featured across social and Tesco.com, inviting consumers to discover — and try — Anna’s adventurous baked eggs'.
Skyr - Tesco Food Love Story
For Anna, the best part of the day is the morning. She’s used to early starts from her years exploring Iceland.
And just as she’s known for awesome stories, she’s famous for epic breakfasts, like her ‘adventurous’ baked eggs.
A subtly spicy, delicately creamy dish, made with rich salmon and fresh tomatoes. Finished with a thick swirl of Icelandic style skyr yogurt. Anna loves seeing three generations enjoying breakfast together. Plus, it’s a chance to share her Icelandic adventures with the grandkids – from swimming in icy lagoons to camping under the northern lights.
